The CBD’s West End may finally regain its spark under an ambitious plan by Newcastle Now to clean it up.

The Business Improvement Association is staging a workshop today to inspire a collective revamp of the ailing precinct.

The workshop will be attended by Lord Major, Jeff McCloy and Newcastle MP, Tim Owen and aims to advocate cost-effective ways to revitalise public spaces in the area.

Newcastle Now Manager, Michael Neilson hopes the engagement of creative groups, businesses and council members in the place-making process will quickly reverse the fortunes of the precinct.