The death of a Cessnock man has prompted an urgent plea from police for motorists drive carefully following a spate of deaths on the state’s roads.

A 31-year-old man was driving a Holden Commodore sedan on Wine Country Drive when his vehicle collided with a parked Toyota Hilux and a southbound Ford Falcon.

The man died at the scene while the 27-year-old female driver of the Ford and her 31-year-old male passenger were both treated in hospital for leg injuries.

The man is the 11th motorist to be killed on the state’s roads since last Thursday.