As part of Motorcycle Awareness Month, Hunter motorists are being encouraged to spot ‘Joe Rider’ and report their sightings for the chance to win a daily gift voucher.

The initiative is running up until October 23, with Cessnock, Maitland, Muswellbrook, Port Stephens, Singleton and Upper Hunter Councils joining forces as part of Motorcycle Awareness Month.

Port Stephens Council Road Safety and Traffic Officer Lisa Lovegrove says the Joe Rider campaign aims to develop new habits — encouraging drivers to look out for motorcyclists.

“Motorcyclists are more exposed than any other vehicles on our roads.”

“We’re asking drivers to be more aware and develop new habits by checking their blind spots and mirrors, and being cautious at intersections.

“It’s all part of our aim to promote rider safety, reduce the incidences of ‘sorry mate I didn’t see you’ (SMIDSY) accidents and make riders more visible on our roads.

Motorists who spot the riders wearing the Joe Rider vest, are being urged to report sightings when they reach their destination, for the chance to win a $50 voucher each day.

“By helping spot Joe Rider, you’re helping motorcyclists ride to live,” Ms Lovegrove said.   

For the chance to win, motorists should keep an eye out for Joe Rider from Monday 19th – Friday 23 and register the sighting at here.