A new advertising campaign is reminding Hunter bus passengers to ‘Buckle up on the bus’.

The campaign from Transport for NSW will appear on TV, radio, digital media, social media and in regional print newspapers from today.

It’s the second part of a program encouraging bus passengers in regional areas to understand that buckling up their seatbelt is mandatory on all buses fitted with seatbelts across NSW.

The campaign was rolled out following recommendations made by the Bus Industry Taskforce.

The taskforce was set up last year in an effort to make recommendations to improve bus services, including ways to improve safety after the Greta wedding bus tragedy.